About

The web is a funny place, an extraordinary place, a place where everyone has the chance to become, learn, experience... something. Imagine everything the interwebs has to offer; imagine what rabbit holes you can find yourself buried under. Minutes turn into hours, after what started as hunt for a pair of running shoes turns into a search for a great egg soufflé recipe because you saw on a BuzzFeed article that it would be a great plate to bring to a friend's brunch, even though you don't like eggs.

For the last decade or so, I have gathered knowledge, scraped, gleaned, read, tried and learned from the web. I have spent time in countless classrooms, conventions and workshops. This is a place for me to showcase my knowledge and the things I have learned and created. Welcome.


When you analyze happiness, it turns out that the way you spend your time is extremely important - Daniel Kahneman

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Illustrations

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User Experience Research

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Writing


  • DADT Repeal Means an Honest Life: Marine

  • Illegal Immigrant Interns at State Capitol

  • Illegal Immigrant Student Counsels Others

  • Officer Jeremy Henwood's Final Act of Kindness

  • Tattoo Artists Protest New School

  • More Articles...
  • Resume

    Key Skills


    • Balsamiq
    • Social Media
    • Community Management
    • Content Writing
    • Website Management
    • UX Research
    • HTML5/CSS3/Python/JavaScript
    • Axure RP
    • Adobe Creative Suite






    Work Experience

    WEB CONTENT STRATEGIST/USER EXPERIENCE RESEARCHER
    FREELANCE, 2008 - PRESENT

    Content management and creation for various websites including reneekohnhealing.com, user experience research for various companies including Showt Global and Hopscotch Labs, website development and design for various non-profits including Beer to the Rescue and Dreams for Change, market research for various non-profits, social media management and graphic design.


    AM CONTENT COORDINATOR
    XETV SAN DIEGO 6, SAN DIEGO, CA OCT. 2011 – MARCH 2017

    Responsible for managing story assignments for two reporter/photographer teams for a 4-hour morning show; including coordinating logistics, researching, verifying, planning and developing story ideas and breaking news for newscasts. Coordinate editorial and post-show meetings. Responsible for booking a wide variety of local, national, and international newsmakers, experts, and guests from various fields. Produce and coordinate all live shows on location. Determine video, sound, and graphics for segments; conduct pre-interviews. Use a content management system (CMS) to publish content including articles, videos, and photos, Assist with social media management and web analytics (Google Analytics).


    INTERN, HARDWARE ENGINEERING COMPUTE - WIRE TEAM
    QUALCOMM, INC., SAN DIEGO, CA, JUNE 2016 - SEPT. 2016

    Created web-based software programs to determine storage usage within the engineering department's production environment using Python on a Linux platform.


    WEB PRODUCER
    KNSD/NBC 7/39, SAN DIEGO, CA JUNE 2010 – OCT. 2011

    Responsible for producing content for NBCSanDiego.com. Used a specialized CMS to publish articles, videos and photos. Performed photo-editing tasks using Photoshop and assisted in social media management. Managed story placement using web analytics (Omniture, ChartBeat). Acted as a fill-in assignment editor.


    MARKETING/OPERATIONS MANAGER
    KYNLEY INC., EL CAJON, CA AUG. 2009 – OCT. 2011

    Coordinated all marketing projects including advertising for both online and traditional platforms. Tasked with designing all graphic materials and planning and managing special events. Managed and maintained the company website. Responsible for writing and executing company marketing plan. Managed sales/marketing and maintenance staff.


    COMMUNICATIONS COORDINATOR
    NORTH COUNTY HUMANE SOCIETY & SPCA, OCEANSIDE, CA FEB. 2007 – MAR. 2009

    Acted as agency spokesperson for print and broadcast media. Daily assignments included writing agency press releases, developing agency marketing plan and acting as publications coordinator. Responsible for updating the agency website using HTML. Compiled and wrote donor/print/online newsletters and all marketing materials. Managed social media accounts and all online marketing including SEO and Pay-Per-Click Ads.


    PROMOTIONS ASSISTANT
    KMYI-FM / KMSX-FM, CLEAR CHANNEL RADIO, SAN DIEGO, CA OCT. 1999 – AUG. 2002

    Maintained listener contact through extensive community relations programs. Responsible for booking interviews with recording artists and writing and distributing press releases to local media. Acted as website content manager.

    Education


    • Masters of Science, Human Computer Interaction, College of Engineering, Iowa State University (2015)
    • Certificate, Interactive Multimedia, San Diego Community College District (2010)
    • Certificate, Web Marketing, University of California, San Diego (2010)
    • Masters of Business Administration, University of Redlands (2008)
    • Bachelor of Arts, American Studies, San Diego State University (1999)

    Honors & Awards


    • Winner - Zoohackathon 2016 "Team Wildtrack"

      Responsiblities: User Experience, Front End Development, Market Research
      The Zoohackathon is a computer coding and technology intensive event that brings together developers, designers, project managers, and subject matter experts to create applications, systems, and tools to help reduce demand for trafficked wildlife products. Zoohackathon is developed in conjunction with the U.S. State Dept. and the Association of Zoos and Aquariums.

    • "Colorado Movie Theatre Shooter From San Diego"
      2nd Place, Television - Spot Breaking News
      Society of Professional Journalists - San Diego Chapter
      July 2013
    • "DADT Repeal Means an Honest Life: Marine"
      1st Place, Daily Reporting and Writing/Multicultural Story
      Society of Professional Journalists - San Diego Chapter
      July 2012
    • "Illegal Immigrant Interns at State Capitol"
      Honorable Mention, Daily Reporting and Writing/Investigative|Enterprise Story
      Society of Professional Journalists - San Diego Chapter
      July 2012
    • San Diego Association of Black Journalists, Member of the Year, 2012
    • San Diego American Marketing Association, Cause Marketing Scholarship Winner, 2010

    Contact

    Interested in working together? Send me a note at hoodlindsaym at gmail dot com.